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6 Business Use Cases For ChatGPT You Might Not Have Heard Of

You need to understand what you are missing here…

Hi Friends 👋

Happy Tuesday! You know I love ChatGPT, but in this week’s newsletter, the news is all about other LLM models catching up.

In this week’s email:

  • 6 business use cases for LLMs, like ChatGPT, you may not have heard of

  • OpenAI is on the brink of a new AI innovation called Q*

  • Inflection AI has a model nearly as capable as GPT-4

  • Claude is now capable of a 500-page input

  • Elon’s X (Twitter) AI, Grok, is opening for subscribers very soon

  • Video: Stability AI creates a viable video creation competitor

  • Turn a sketch into a logo using this GPT

  • An easy way to optimize ads using AI, without burning your budget

  • And more…

Let’s get started…

AI for Growth 📈

🔎 News

Elon Musk says X AI’s chatbot ‘Grok’ will launch to X Premium+ subscribers next week [Link]

The OpenAI power struggle ended with Sam Altman's return. But the bigger news is that OpenAI is on the brink of new AI innovation. Q* can perform maths at the level of grade-school students, making researchers very optimistic about Q*’s future success [Link]

Claude’s new model, 2.1, is now live for $20 a month subscribers. Claude 2.1 has a huge limit of 200,000 tokens, translating to roughly 150,000 words, or over 500 pages of material [Link]

Stability AI is making strides in video-generating technology, which it claims is better than Pika and Runway [Link]

Inflection AI just announced Inflection-2, a massive 175-billion-parameter language model. Capabilities exceed Google and Meta's top models and “is very close” to catching GPT-4. The CEO also said the company’s next model will be 10x larger in six months [Link]

💬 ChatGPT

Turn a sketch into a logo using this GPT. Upload your sketch and prompt “Turn this image into a logo” [Link]

🚀 In case you missed it from The Boost

DALL•E image creation cheatsheet [Link]

All the prompts you need to create a LinkedIn lead generation campaign [Link]

Every business owner gets stuck. This mindset coaching prompt helps overcome mental blocks you might not even be aware of [Link]

🔨 Business Tools*

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*Sponsored content

Deep Dive

6 Business Use Cases For ChatGPT You Might Not Have Heard Of

You need to understand what you are missing here…

Why you should care: 99% of people only use 1% of ChatGPT’s ability.

What you need to know: Learning new prompts and use cases will open your mind to the possibilities and make you a better prompt engineer.

On with the story

Spencer Silver, a scientist at 3M, had the job of creating the world's strongest adhesive.

But through his experiments, instead of a super-strong bond, he stumbled upon something rather unique – microspheres.

These tiny sticky spheres have an unusual property.

They could stick things together, weakly, allowing them to be separated without causing damage.

Silver had failed in his mission, but…

…another 3M scientist, frustrated with notes falling off his choir's music sheets, recognized the potential in Silver's "failed" adhesive.

He needed something that would stick without damaging the pages.

The solution was right in front of him – and so, the Post-it note was born.

The Post-Its story is not unique.

Technological innovation has hundreds of stories like this.

As new technology emerges, its potential uses haven’t been discovered yet.

The same is true with ChatGPT.

In fact, OpenAI’s president, Greg Brockman, wasn't even sure ChatGPT was worth launching.

With that in mind, I'd like to introduce you to 6 unexpected ways to use ChatGPT in business.

Dive in, and perhaps you'll experience your own "Post-it" moment…

6 Business Use Cases For ChatGPT

#1 Challenge Your Limiting Beliefs

🧠 Use Case Get insights into your beliefs that you think are justified - but are holding you back.

Here’s the prompt:

How to use this prompt: Copy and paste this prompt into GPT4 and add your customisation in the {brackets}.

You are a wise, rational and experienced professional with deep {startup} experience and hard earned wisdom.

Here are my beliefs about my work and the world:
{Belief X}
{Belief Y}
{Belief Z}

Tell me how these beliefs could be naive, given your experience.

Limiting Beliefs ChatGPT Prompt

Here’s an example I tried for myself:

You are a wise, rational and experienced professional with deep email newsletter experience and hard earned wisdom.

Here are my beliefs about my work and the world:
1. It’s very hard to outsource newsletter creation and keep your own voice
2. Newsletter content should be longform
3. Once a week is perfect sending schedule

Tell me how these beliefs could be naive, given your experience.

Limiting Beliefs ChatGPT Prompt

The output was super helpful:

#2 SWOT Business Analysis

🧠 Use Case Generate a personalized SWOT analysis of your business.

Identify weaknesses to improve and strengths to build on. Before ChatGPT a SWOT analysis could easily take you a day’s work.

How to use it:

  1. Paste in prompt 1 and reply with your business information

  2. Paste in prompt 2 to get suggestions

  3. Chat and brainstorm

Okay ChatGPT, I have a business.

First, I want you to conduct a SWOT analysis of my business; to do this, first provide a list of the key information points you need about my business, and then ask me to provide the necessary information for each point, one by one. When each point has been answered, generate the final SWOT analysis then provide your best suggestions to improve my business idea.

SWOT Analysis ChatGPT Prompt 1

Thank you for this SWOT analysis. Now that you’ve intensively analysed my business idea, please use the analysis to generate your best suggestions to improve my business idea.

SWOT Analysis ChatGPT Prompt 2

#3 Legal Pathway Advice

 🧠 Use Case Navigate complex legal situations by choosing and implementing one of the five legal pathways.

Why it’s an innovation: It wasn’t possible before without consulting a lawyer.

How to use it:

  1. Paste in prompt 1 and complete your details in the {brackets}

  2. Paste in prompt 2 to get suggestions

  3. Chat and brainstorm using prompt 3

I run a business in {business/industry} and we're currently facing a legal situation. I'd like advice on which of the five legal pathways (avoidance, compliance, prevention, value, transformation) might be best to deploy in our case. Here are some details:

- Legal Situation: {legal situation you're facing or anticipating}

- Business Goals: {overall business goals, any goals specific to this situation}

- Existing Legal and Regulatory Context: {key regulations that apply to your business, past legal experiences}

- Resources and Capabilities: {business's legal resources and access to legal advice}

Given these details, could you provide advice on which legal pathway may be most appropriate for our business? Please include the reasons for your recommendation, potential risks and benefits, and any suggestions for monitoring and adjusting our strategy if needed.

Legal Pathway ChatGPT Prompt 1

Following your advice on the {recommended legal pathway}, I would like to understand how to implement it effectively. Here are some additional details that might help:

- Team Experience: {experience and knowledge of your team in dealing with legal matters}

- Stakeholders: {your major stakeholders, and how they might be affected}

Considering these factors, could you provide:

1. A step-by-step guide on how we can implement this legal strategy?

2. Recommendations for risk mitigation measures?

3. Advice on how we should communicate this strategy to our stakeholders?

Legal Pathway ChatGPT Prompt 2

Thank you for your implementation recommendations. I'm interested in understanding the resources we'll need to implement {recommended legal pathway} strategy effectively. Here are some additional details about our situation:

- Business Industry: {business's industry}

- Business Size: {size of business}

- Business Location: {location(s) of business operations}

Given these details, could you help us understand:

1. What type of legal professional we might need to consult (e.g., a particular type of lawyer or legal consultant)?

2. What legal or regulatory bodies we might need to interact with?

3. What documents, filings, or legal procedures might be involved in this process?

4. Any other legal resources or considerations we should be aware of?

Legal Pathway ChatGPT Prompt 3

See these prompts in action in this fictitious manufacturing IP dispute.

#4 Discover New Markets

🧠 Use Case Explore new industry sectors or markets for your business expansion.

How to use it:

  1. Paste in prompt 1 and complete your details in the {brackets}

I am the owner of a business in the {specific industry} that offers {specific product/service}. I'm interested in broadening our horizons. Could you recommend other industry sectors or markets that we might consider for expansion? Please provide a succinct yet thorough analysis for each suggestion, explaining why it could be advantageous for our business. Please ask any questions which you feel will enhance your response and tailor it more to suit my requirements.

Discover New Market ChatGPT Prompt

Check out the ChatGPT output for the same manufacturer as the example in #3.

#5 Run a Two-Stage Tendering

🧠 Use Case Create a compelling request for vendors and review their financial proposals. ChatGPT will guide you through the two-stage tendering process to ensure effective procurement decisions.

How to use it:

  1. Paste in prompt 1 and complete your details in the {brackets}

  2. When you get the tenders, paste in prompt 2 to evaluate them.

I run a business in {business/industry} and we're initiating a two-stage tendering process for our next procurement. For the first stage, we need help in drafting an appealing Request for Solutions that will attract vendors to submit their best proposals. Here are the relevant details:

1. Project Description: {concise description of the procurement project}

2. Objective: {primary goals or outcomes for this procurement}

3. Requirements: {essential technical, functional, or other criteria}

4. Evaluation Factors: {key considerations for proposal assessment}

5. Timeline: {proposal submission deadline and overall project schedule}

Can you draft a comprehensive but succinct Request for Solutions based on this information?

Two-Stage Tendering ChatGPT Prompt 1

We've received the technical proposals and are progressing to the second stage of our two-stage tendering process. The vendor with the highest-ranked bid, {vendor name}, has been invited to submit a financial proposal. Here are the relevant details:

1. Vendor's Proposed Costs: {main costs in the vendor's financial proposal and their rationale}

2. Our Budget: {your budget allowance for this procurement}

3. Our Key Financial Concerns: {specific financial aspects you are most concerned about - for example, the overall cost, the cost breakdown, the payment terms, etc}

Given this information, can you review and evaluate this financial proposal? We're particularly interested in understanding the cost-effectiveness, budget alignment, and overall financial feasibility of their proposed solution.

Two-Stage Tendering ChatGPT Prompt 2

#6 Elon’s Creative Problem-Solving Framework

🧠 Use Case Use Elon’s framework for problem-solving.

How to use it:

  1. Paste in prompt 1 and complete your details in the {brackets}

  2. Start answering the questions to find possible solutions.

I want you to help me solve this problem: "{enter full details of the problem}".

You are going to use Elon Musk's first-principles thinking approach, which is a method derived from physics that focuses on breaking down complex problems into their most fundamental truths. Instead of reasoning by analogy, which involves using existing solutions or benchmarks, first-principles thinking allows individuals to innovate and find new solutions by understanding the most basic elements of the problem.

Here's a breakdown of Elon Musk's first-principles problem-solving framework:

Identify and Define the Problem: Clearly define what you are trying to solve. It's essential to be specific and understand the nuances of the issue.

Break Down the Problem into its Fundamental Principles: Instead of relying on conventional wisdom or existing solutions, deconstruct the problem into its most basic elements. Ask yourself: What are the fundamental truths or concepts that apply to this problem?

Analyze and Identify Assumptions: What are you assuming to be true about the problem? Are there any biases or preconceived notions you are bringing to the table? It's vital to recognize these assumptions, as they can cloud your judgment.

Reconstruct the Problem: Once you've broken down the problem and understood the fundamental truths, start reconstructing a solution from the ground up. Think about how you can combine these truths in innovative ways to solve the problem.

Create Hypotheses and Test Them: Based on your reconstructed understanding, develop potential solutions or hypotheses. Then, test them out. This might involve creating prototypes, conducting experiments, or gathering data.

Iterate: First-principles thinking doesn't guarantee a solution on the first try. Use the results from your testing to refine your hypotheses and repeat the process as many times as needed.

Implement and Scale: Once you've identified a viable solution, work on implementing it. If it's successful, think about how you can scale or generalize this solution to other similar problems or situations.

Through an interactive session, ask me questions, one at a time to help me solve my problem using Elon Musk's first-principles problem-solving framework.


1. One concise question at a time

2. Feedback when you think there is a better answer, and give me this answer.

3. If I have missed something, point it out to me

4. Use simple language

5. Throughout the interactive session, remember the goal is to solve the problem.

Elon Musk's Problem-Solving Framework ChatGPT Prompt

Here’s my chat about being limited in marketing.

#Bonus: Creating Standard Operating Procedures (SOPs)

 🧠 Use Case The prompt lets you create standard operating procedures in 10 minutes.

The people who know most about procedures are also the busiest, often due to fixing errors. So, they don’t get around to creating the standard operating procedures for their team that would stop errors in the first place.

How to use it:

  1. Paste in prompt 1

  2. Start answering the questions

I've got 10 minutes to create a standard operating procedure to give to my team that will help my team avoid the 20% of mistakes that end up taking up 80% of everyone's time due to mistakes and errors.

You job is to ask me questions to find the key problem that arises, then write the standard operating procedure. The output standard operating procedure you create should have the following sections:

SOP title Purpose: Describes the main objective or intent of the SOP. Table of Contents Responsibilities: Lists the roles and responsibilities of personnel involved in the procedure. Identifies who is responsible for carrying out specific tasks or ensuring compliance. Procedure: Detailed, step-by-step instructions on how to execute the procedure. Should be clear and concise, often using bullet points or numbered lists for clarity. Documentation and Records: Details any forms, logs, or software used to record data or results, and how long these records should be retained.


1. Ask me short questions one at time

2. Only write the standard operating procedure when I say

3. Use language a 15 year old would understand

4. Ask me a few questions about previous errors that can be used to create procedures that mean they dont happen again. Make sure you get the details of previous errors.

5. Remember you only have 10 minutes to get this right. When you understand, ask me the first question.

Standard Operating Procedure Creation ChatGPT Prompt

That’s the last of the 7 prompts.

But you know what?

There are 1000s more prompts like this for business.

Now that you have insight into the power of ChatGPT in your business through these seven use cases, it’s time to think about ChatGPT first for anything you are working on.

The results will surprise you.

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Thanks for reading,


Tim O'Shea
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