- The Boost
- Desperate for B2B Leads? Use My AI Assisted 2-hour LinkedIn Ad Blueprint
Desperate for B2B Leads? Use My AI Assisted 2-hour LinkedIn Ad Blueprint
Hi Friends 👋
Hope you’ve had a good week getting the most out of ChatGPT!
In this week’s email:
Desperate for B2B leads? Use my AI-assisted 2-hour LinkedIn ad blueprint
Using ChatGPT to work out when an experiment is statistically significant
WALL-E comes to life
New Canva AI tools make you a Photoshop master
Let’s get started…
AI for Marketing 🔗
🔎 AI Updates
Andrew Ng is amazing at explaining AI and the impact it is having on business. He calls AI "new electricity" due to its versatile applications. Andrew also forecasts more custom AI apps as large language models simplify development. Watch his presentation if you are interested in supervised learning and generative use cases [Link]
Meta is rolling out generative AI tools to all advertisers, enabling content creation like image backgrounds and text variations. Initially tested in May with a select group, these tools will be available in Meta's Ads Manager, with a full rollout expected next year [Link]
Disney recently showcased a robotic AI-powered character to simulate emotional movements. WALL-E has come to life [Link]
Canva has released Magic Studio, its superpowered AI design tool. The new features include Magic Design, Magic Switch, Magic Grab, Magic Expand, Magic Morph, Magic Eraser, Magic Presentation, and Magic Edit. Easily generate AI images, resize and grab objects within seconds [Link]
Running a split test and want to know when the results are statistically significant? It’s easy with this ChatGPT Data Analysis prompt:
Here’s an example use case, split testing ads [Link]
🚀 The Boost Academy
— Just three discounted spaces left —
Are you a business turning over more than £250k a year and want to speed up your growth using AI?
The Boost Academy is an AI-assisted transformation program to accelerate your growth and solve any blockers with leads, sales conversion, traffic etc.
The first step is a free consultation call to see if I can help. Perhaps we’ll be a good fit, but either way, you'll walk away with useful AI ideas to grow your business.
Since this program is new, I'm offering a 50% discount to a limited number of founding clients. Only 3 spots left.
This stuff works. My first client saved over 30,000 hours of work in their very first project. Another client is getting $4 cost B2B leads from large corporate companies just 2 weeks in.
To book your consultation call, please reply to this email with your number and preferred day/time to speak.
Desperate for B2B Leads? Use My AI Assisted 2-Hour LinkedIn Ad Blueprint
Why you should care: Tired of the endless struggle to get enough B2B leads? Want a steady stream of qualified leads without breaking the bank or waiting forever? This 2-hour LinkedIn Ad Blueprint can help without using a copywriter or advertising agency.
What you need to know: LinkedIn is the place to connect with B2B buyers. By using LinkedIn ads with LinkedIn lead forms to promote a lead magnet, you’ll be attracting buyers in no time… …that’s if you can create a compelling offer and ad copy.
Well, now you can, with this Blueprint containing the ChatGPT prompts to make it happen.
On with the story…
It took just 2 hours work from idea to first lead using this LinkedIn lead generation method.
Here are the initial results:
Leads at $3-5 each from big company names.
OK, I admit the client had an amazing lead magnet ready to use.
I bet you also have some amazing assets to give away too.
Just follow my process with a little assistance from ChatGPT to get started…
How To Generate Leads on Linkedin Using Ads and Forms
Here’s why LinkedIn Lead Forms are the cheat code for cheap B2B leads…
LinkedIn is THE social network for B2B buyers. However, LinkedIn doesn't want its users to click ads and leave their site as it is bad for LinkedIn’s business.
Since ads with LinkedIn Forms keep users on LinkedIn, the platform offers these ads at a lower cost.
LinkedIn Ads to Lead Forms Example
Looking at the example above, you will see to create this campaign we need:
A lead magnet idea
Job titles for ad targeting
And, of course, ChatGPT is going to help create all of these…
#1: Create lead magnet ideas
A lead magnet is something you give away in return for an email and contact details.
Brainstorm what courses, checklists, content, videos, worksheets, spreadsheets or other knowledge you already have hidden away that you can give away.
Remember: The more you give away, the more trust you gain.
Copy and paste the prompt into ChatGPT to help you brainstorm:
For example, throughout this post, I am going to create a campaign for a local accountant looking to sign up new clients.
My chat produced the lead magnet idea of a “Tax Deductions Checklist”
Example of a lead magnet
#2: Create the lead magnet name
When you have finalised your lead magnet idea use this prompt in the same chat in #1 to create the lead magnet name:
That prompt gave me the lead magnet name:
Profit Amplifier: Your SME’s Go-To Tax Deduction Checklist
I could easily mock my lead magnet up in Canva in minutes using one of their templates, alternatively, I could keep it really simple and just mock up a simple Google Doc or Sheet. Both platforms allow you to share documents as a link
(Make a note of the sharing link, you will need it later!)
Here is an example of a lead magnet to give you a starting point (you might remember this from last week’s newsletter)
#3: Create ad copy
Start a new chat and use this ad copy prompt, then answer the questions it gives you.
You’ll see this works a treat to create the ad copy which only needs a bit of light editing:
Now use this follow on prompt in the same ad copy chat to create the ad headline:
Which gave me this headline: Start Saving On Taxes: Access Your Free Profit Amplifier Checklist
So that’s the ad copy done, now time to write the lead form copy…
#4: Create the lead form copy
There are 3 parts to the lead form:
1. The deadline
3. Form fields
For the headline, we can use the one above, or make some slight changes.
Use this prompt to create the form description:
Again, here is the chat from my accounting example.
On the lead generation form, the more fields you use, the more expensive the lead. But more fields, for example, adding phone numbers, could produce better results. Use “work email” to get better emails.
#5: Linkedin ad targeting prompt
Targeting by job title is a great way of getting leads from your exact target audience. Here’s how to pull them out using ChatGPT
Here’s the result for my example:
So now you have all the copy you need. And don’t forget you can also get ChatGPT to write the lead magnet copy for you too!
You just need to create a nice image and upload it all to Linkedin and the leads will start to flow.
Once your leads start flowing in simply reply to them via email with the lead magnet link and you are off 🚀
Boom! You’re now a LinkedIn B2B lead generation master, think about what you can do with all your new company leads.
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