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Desperate for B2B Leads? Use My AI Assisted 2-hour LinkedIn Ad Blueprint

Hi Friends šŸ‘‹

Hope youā€™ve had a good week getting the most out of ChatGPT!

In this weekā€™s email:

  • Desperate for B2B leads? Use my AI-assisted 2-hour LinkedIn ad blueprint

  • Using ChatGPT to work out when an experiment is statistically significant

  • WALL-E comes to life

  • New Canva AI tools make you a Photoshop master

  • And moreā€¦

Letā€™s get startedā€¦

AI for Marketing šŸ”—

šŸ”Ž AI Updates

Andrew Ng is amazing at explaining AI and the impact it is having on business. He calls AI "new electricity" due to its versatile applications. Andrew also forecasts more custom AI apps as large language models simplify development. Watch his presentation if you are interested in supervised learning and generative use cases [Link]

Meta is rolling out generative AI tools to all advertisers, enabling content creation like image backgrounds and text variations. Initially tested in May with a select group, these tools will be available in Meta's Ads Manager, with a full rollout expected next year [Link]

Disney recently showcased a robotic AI-powered character to simulate emotional movements. WALL-E has come to life [Link]

Canva has released Magic Studio, its superpowered AI design tool. The new features include Magic Design, Magic Switch, Magic Grab, Magic Expand, Magic Morph, Magic Eraser, Magic Presentation, and Magic Edit. Easily generate AI images, resize and grab objects within seconds [Link]


šŸ’¬ ChatGPT

Running a split test and want to know when the results are statistically significant? Itā€™s easy with this ChatGPT Data Analysis prompt:

I want you to tell me if my paid ad lead generation A/B test is statistically significant. The test is cost per lead per $ spent.

Here are the results:
A: [$44.47 spend for 3 leads]
B: [$8.64 spend for 3 leads.]

Put the results in simple, yes no terms.

ChatGPT Data Analysis Statistically Significant Prompt

Hereā€™s an example use case, split testing ads [Link]

šŸš€ The Boost Academy

ā€” Just three discounted spaces left ā€”

Are you a business turning over more than Ā£250k a year and want to speed up your growth using AI?

The Boost Academy is an AI-assisted transformation program to accelerate your growth and solve any blockers with leads, sales conversion, traffic etc.

The first step is a free consultation call to see if I can help. Perhaps weā€™ll be a good fit, but either way, you'll walk away with useful AI ideas to grow your business.

Since this program is new, I'm offering a 50% discount to a limited number of founding clients. Only 3 spots left.

This stuff works. My first client saved over 30,000 hours of work in their very first project. Another client is getting $4 cost B2B leads from large corporate companies just 2 weeks in.

To book your consultation call, please reply to this email with your number and preferred day/time to speak.

Deep Dive

Desperate for B2B Leads? Use My AI Assisted 2-Hour LinkedIn Ad Blueprint

Why you should care: Tired of the endless struggle to get enough B2B leads? Want a steady stream of qualified leads without breaking the bank or waiting forever? This 2-hour LinkedIn Ad Blueprint can help without using a copywriter or advertising agency.

What you need to know: LinkedIn is the place to connect with B2B buyers. By using LinkedIn ads with LinkedIn lead forms to promote a lead magnet, youā€™ll be attracting buyers in no timeā€¦ ā€¦thatā€™s if you can create a compelling offer and ad copy.

Well, now you can, with this Blueprint containing the ChatGPT prompts to make it happen.


On with the storyā€¦

It took just 2 hours work from idea to first lead using this LinkedIn lead generation method.

Here are the initial results:

Leads at $3-5 each from big company names.

OK, I admit the client had an amazing lead magnet ready to use.

I bet you also have some amazing assets to give away too.

Just follow my process with a little assistance from ChatGPT to get startedā€¦

How To Generate Leads on Linkedin Using Ads and Forms

Hereā€™s why LinkedIn Lead Forms are the cheat code for cheap B2B leadsā€¦

LinkedIn is THE social network for B2B buyers. However, LinkedIn doesn't want its users to click ads and leave their site as it is bad for LinkedInā€™s business.

Since ads with LinkedIn Forms keep users on LinkedIn, the platform offers these ads at a lower cost.

LinkedIn Ads to Lead Forms Example

Looking at the example above, you will see to create this campaign we need:

  • A lead magnet idea

  • Ad copy

  • Form copy

  • Job titles for ad targeting

And, of course, ChatGPT is going to help create all of theseā€¦

#1: Create lead magnet ideas

A lead magnet is something you give away in return for an email and contact details.

Brainstorm what courses, checklists, content, videos, worksheets, spreadsheets or other knowledge you already have hidden away that you can give away.

Remember: The more you give away, the more trust you gain.

Copy and paste the prompt into ChatGPT to help you brainstorm:

You are a marketing guru, please help me to create some lead magnet ideas for my business.

My business is: [ENTER YOUR BUSINESS SUMMARY]

My audience is: [ENTER YOUR AUDIENCE SUMMARY]

Ask me some questions to see if I have anything already in my content database that I can repurpose already, like a training course or a checklist.

If I don't have anything, help me find some ideas through brainstorming.

ChatGPT Lead Magnet Ideation Prompt

For example, throughout this post, I am going to create a campaign for a local accountant looking to sign up new clients.

My chat produced the lead magnet idea of a ā€œTax Deductions Checklistā€

Example of a lead magnet

#2: Create the lead magnet name

When you have finalised your lead magnet idea use this prompt in the same chat in #1 to create the lead magnet name:

I am going to use [lead magnet idea]. Now we need to create a compelling name for this lead magnet. Bear in mind my target audience with this naming.

The name needs make it clear to the user exactly what they are getting and give them desire to get it.

Come up with 5 different names for this lead magnet using your advanced knowledge of sales copywriting. Ask me for feedback and make changes by iteration.

ChatGPT Lead Magnet Naming Prompt

That prompt gave me the lead magnet name:
Profit Amplifier: Your SMEā€™s Go-To Tax Deduction Checklist

I could easily mock my lead magnet up in Canva in minutes using one of their templates, alternatively, I could keep it really simple and just mock up a simple Google Doc or Sheet. Both platforms allow you to share documents as a link
(Make a note of the sharing link, you will need it later!)

Here is an example of a lead magnet to give you a starting point (you might remember this from last weekā€™s newsletter)

#3: Create ad copy

Start a new chat and use this ad copy prompt, then answer the questions it gives you.

I want you to help me write an ad using the template below.

Ask me questions so you can fill in the parts in the [brackets].

Rules:
1. Output should use as close to the wording a gave you as possible
2. Output should not exceed 600 characters

Ad template:

When improving your [thing they want], what would you rather do?

A: [Mention an alternative, pointing out a problem that our product doesn't have]?

B: [Mention a second alternative, pointing out a problem that our product doesn't have]?

C: [Your product that allows them to do what they want in a better way]

[lead magnet] includes:

ā€¢ [Benefit 1]

ā€¢ [Benefit 2]

ā€¢ [Feature 1]

ā€¢ [Feature 2]

ā€¢ [Feature 3]

[price or value comparison: eg This is exactly the same Ā£250 pp course dozens of top engineering firms have completed].

Ready to [stop this negative thing that comes with solution a], [stop this negative thing that comes with solution b] & [give them thing they want]?

Then get my [lead magnet name] now - [enter urgency statement]!

ChatGPT Ad Copy Prompt

Youā€™ll see this works a treat to create the ad copy which only needs a bit of light editing:

Now use this follow on prompt in the same ad copy chat to create the ad headline:

I want you to create a headline for this ad copy. It is for a Linkedin ad and the headline should be a call to action.ā€Øā€ØHere is an example format:ā€Øā€ØExplain What you want them to do: Get your copy of [lead magnet name]ā€Øā€ØExample headline:ā€ØSign Up For FREE: An Introduction to Marketing Planning For Managing Directorsā€Øā€Ø

Rules:ā€Ø
1. Max 200 charactersā€Ø
2. Make it irrestiable
3. Simple words, capital case
4. No emojisā€Øā€ØGive me 10 headlines, then tell me which one you like best and why.

ChatGPT Ad Headline Prompt

Which gave me this headline: Start Saving On Taxes: Access Your Free Profit Amplifier Checklist

So thatā€™s the ad copy done, now time to write the lead form copyā€¦

#4: Create the lead form copy

There are 3 parts to the lead form:
1. The deadline
2. Description
3. Form fields

For the headline, we can use the one above, or make some slight changes.

Use this prompt to create the form description:

I want you to create three lines of copy to use as a description in a Linkedin lead form. Use my {ad copy} below as source content for this description.

The description should be of this format:
Benefit 1 and benefit 2

Urgency message

Call to action telling them to complete the form below.

Hereā€™s an example description using the format above:

Take this interactive course in your own time

FREE for the first 50 sign ups only (Normally Ā£250pp)

For immediate access submit your details below:

{ad copy}=[INSERT AD COPY FROM BEFORE HERE]

Rules: 1. Max 60 characters 2. Use simple language

Now create 4 different descriptions and separate them with line spacing.

LinkedIn Form Copy ChatGPT Prompt

Again, here is the chat from my accounting example.

On the lead generation form, the more fields you use, the more expensive the lead. But more fields, for example, adding phone numbers, could produce better results. Use ā€œwork emailā€ to get better emails.

#5: Linkedin ad targeting prompt

Targeting by job title is a great way of getting leads from your exact target audience. Hereā€™s how to pull them out using ChatGPT

I want you to give me JOB TITLES to target with Linkedin Ads.
My target market is [AUDIENCE]. I want them to give me their contact details in return for my lead magnet called: [LEAD MAGNET NAME]

I want as many job titles as possible for decision makers in my audience.

Give me 100 job tiles in a table with the most popular first.

LinkedIn Ad Targeting Prompt

Hereā€™s the result for my example:

So now you have all the copy you need. And donā€™t forget you can also get ChatGPT to write the lead magnet copy for you too!

You just need to create a nice image and upload it all to Linkedin and the leads will start to flow.

Once your leads start flowing in simply reply to them via email with the lead magnet link and you are off šŸš€
__________________

Boom! Youā€™re now a LinkedIn B2B lead generation master, think about what you can do with all your new company leads.

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Thanks for reading,

Tim

Tim O'Shea
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