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How To Get Free Social Media Traffic By Repurposing Content Using ChatGPT

Hi Friends 👋

I hope you’re having an AI-fueled week of growth!

In this week’s social media content-focused email:

  • How To Get Free Social Media Traffic By Repurposing Content Using ChatGPT

  • Meta’s image AI is producing stunning results

  • Create blog posts from your audio transcripts

  • Want to double your business? Join the waitlist…

  • And more…

Let’s get started…

The Best AI Marketing 🔗

🤖 AI Marketing News

Meta AI's announced its groundbreaking generative model, CM3leon. Based on an adapted text-only language model, CM3leon performs better in text-to-image generation. Its causal masked mixed-modal (CM3) functionality is producing some stunning results [Link]

Quality stock images are expensive, so why not use Midjourney to create them for you [Link]

Shopify CEO Tobi Lutke shared a preview of a chatbot-style app that integrates into your shop's dashboard, accessing all your shop’s info. It can set up sales, suggest themes and rewrites, and show store analytics. It looks amazing. Currently, in beta, the rollout date to be confirmed [Link]

How to use ChatGPT to create blog posts from your audio transcripts [Link]

InterviewerGPT: Chat with this prototype AI and create blog content effortlessly [Link]

🚀 New Subscribers: In case you missed this…

Business owners, I’m working on two things to help you grow using AI:

1. A community where we share and learn together the benefit of AI-assisted marketing. Plus, access to a series of AI marketing training courses.

2. For businesses that qualify, a done with you group coaching program. I’m so sure you’ll get results that I’m offering a full money-back guarantee plus a $5k cashback.

Join the waitlist here: [Link]

If you’ve been forwarded this email…

Don’t miss next week’s issue: “Using AI for Pricing & Instant Profit Gains”.

Join 34,988 others and subscribe for free below:

Deep Dive

How To Get Free Social Media Traffic By Repurposing Content Using ChatGPT

I’ve spent 20 hours crafting blog repurposing prompts in this deep dive, so you don’t have to!

Why you should care: Creating written content for every social media channel is time-consuming, so most SME businesses don’t do it. However, publishing your content on Twitter, Linkedin and other social media will get you more business.

More eyeballs = more value added to prospects = more growth.



What you need to know: If you’ve already done the hard work writing a blog post, it is time to maximise its reach. These prompts take care of creating social media updates automatically from your blog, i.e. repurposing for you. Run your blog through the prompts below to create Tweets and, more importantly, engagement-building Tweet Threads.


On with the story…

In the bustling markets of Uganda, I came across a remarkable craftsman. 

A man, around his 50s, was sitting in his small store.

There was a massive pile of discarded tires on one side and on the other, a heap of flip-flop shoes.

With curiosity, I approached him to learn more about his business.


The man had a simple yet ingenious way of transforming old tires into shoes. 



With a sharp knife in his hand, he skillfully crafted the tires, cutting them into soles and fashioning straps from different parts. 



Seeing how he turned something seemingly worthless into functional footwear was incredible. These shoes, born out of necessity, became a solution for people in a place where supply chains were scarce, and the economy struggled.

The man's story resonated deeply with me.

This encounter made me reflect on the power of maximizing resources by repurposing. 

It was a valuable lesson about finding value in things others might overlook.


The Pain That Is Content Repurposing

In the digital world, producing high-quality content consistently is critical for growing an online presence.

But the challenge lies in creating original content and effectively, repurposing, or editing it for other social media channels like Twitter.

For example. I spend 15-20 hours a week writing the deep dives and making the prompts for this newsletter.

As I run out of time, I don’t repost the content on Linkedin, Twitter, Instagram or Threads. It could take another 10 hours to rewrite each platform’s specific nuances.

That’s where content repurposing with ChatGPT prompts can help.

It's a game-changer for business owners, as it can automatically rewrite your existing content for different formats and platforms.

Like the Ugandan shoemaker had found a way to transform discarded tires into affordable shoes, we can apply this repurposing mindset to written content. 

The good news is that repurposing ChatGPT prompts work a treat.

This Twitter Thread was created from last week’s Code Interpreter newsletter post using the prompts in this newsletter:

The Twitter Thread above took me around 10 minutes to create from last week's newsletter, and I will teach you how to do this below…

How To Repurpose Blog Content To Tweets With ChatGPT

With ChatGPT, you can easily repurpose your long-form blog content into engaging Tweets. I’m going explain how…

Two types of Tweets work really well on Twitter.

Individual “How To” Tweets and Tweet Threads.

Creating Individual “How To” Tweets from a Blog Post

You can prompt ChatGPT to create multiple tweets from a single blog post.

Here’s the prompt to use, just add your blog content in [enter your blog content]:

I'd like you to write a 3 actionable tweets about my blog content.

Every tweet should follow the What-Why-How framework, which consists of 3 parts:

"What": The principle explained simply in 7 words or less.
"Why": Logically explains why the "What" is important or true in 7 words or less. Can't begin with "to"
"How": 3 actionable steps on 2-5 words each in bullet points “•” on how to implement the principle from "What" into your everyday life. These should be as specific and actionable as possible.

Here's an example of a tweet written with the What-Why-How framework:

"When writing tweets, use my "What-Why-How" framework.

This simplifies your writing and makes it feel complete.

1st part: state what you're talking about

2nd part: state why it's important

3rd part: give actionable advice on how they can use it

This tweet is an example"

Here is [my blog content]

ChatGPT Individual Tweets From Blog Prompt

You’ll get some Tweets, to copy and use in seconds. Try it out!


Creating a Tweet Thread from a Blog Post

ChatGPT can even help you create a Tweet Thread with viral potential. 

The key part of a Tweet Thread is the opening Tweet.

Like a headline, it encourages people to read the rest.

Next, come roughly eight content Tweets. Finally, the summary and CTA ending Tweets.

I’ve broken down the creation into a 3 step process to get the best results:

1. Create the hook or opening Tweet
2. Create the Thread Tweets
3. Combine the 2

Now take a blog post and try it out using the prompts below.

Step 1 - Create the opening “hook” Tweet

This is a two-step prompt.

Prompt one sets up ChatGPT to be an opening tweet writer:

You are a twitter genius copywriter. Below are 4 hook formats for opening tweets for a tweet thread.

-1-

Explanation

The primary hook in this text is the transformation from skepticism ("ChatGPT is overhyped") to achieving a personal benefit ("it's my personal writing assistant"). The persuasion technique used is a relatable story: starting from a common point of frustration (struggling to use ChatGPT), then sharing a story of persistence (hundreds of hours tinkering), culminating in a successful result. This works by creating empathy and anticipation in the reader, leading them to wonder how the author achieved this transformation and if they can do it too.

Template

{Initial Negative Belief}.

That's what I told myself after {Time Period of Struggle} of trying (and failing) to {Attempted Action}.

Turns out, I was just {Personal Realization}.

But after spending {Amount of Effort} {Effort Type}, I've finally {Achievement}.

And now, it's my {Current Use Case/Benefit}.

Here's how:

Practical Application

Use this template when you want to share your journey of overcoming a struggle or challenge and the lessons learned that could benefit your audience, especially in a context where they might share the same struggle

-2-

Explanation

The primary hook in this text is the promise of owning digital assets that can generate a steady income stream of $10,000 per month. The text employs the persuasion technique of providing a solution to a commonly acknowledged problem - most people's lack of knowledge on how to establish such profitable digital assets. It also offers a specific, tested blueprint for success, making the reader feel like they're getting an insider's guide. This text works because it triggers readers' desire for financial independence and offers a clear pathway to achieve this goal.

Template

"Everyone should own {Type of Asset} that earns ${Desired Monthly Income} per month.

Unfortunately, most people have no idea how…

Here’s my tested blueprint to go from ${Initial Financial State}-${Desired Financial State} a month:"

Practical Application

Think about a specific type of digital asset in your industry that has proven lucrative and provide a step-by-step guide to help your audience build or acquire such an asset.

-3-

Explanation

The primary hook in this text is the surprising and impressive story of a person who created a software business, sold it for an immense amount, and kept all the money because they never raised a cent. The persuasive technique is a mix of curiosity (how did he do it?) and aspiration (you could do it too!). It works because it plays on the reader's desires for financial success and independence, teasing an intriguing story of a lesser-known, yet very successful, software business.

Template

"In {Start Year}, this {person/profession} created {Type of Product} for {Specific Niche}.

In {End Year}, {he/she/they} sold it for {Amount in Millions}.

{He/She/They} kept all the money because {he/she/they} never raised a dollar.

The story of an amazing {Type of Business} you've never heard of"

Practical Application

Consider using this template to highlight the success story of a lesser-known figure or company in your industry, demonstrating that achieving significant results is possible even without mainstream recognition.

-4-

Explanation

The primary hook in this text is the authority of James Clear as a bestselling author whose book has been read by over 10 million people. The persuasion technique used is an appeal to authority and numbers, as the text suggests that by learning from him, readers can adopt strategies to create habits that stick. It works because it taps into the reader's desire for self-improvement and offers a solution through the scientifically-backed strategies.

Template

{Person}.

The Bestselling Author of {Book Name} read by over {Number of Readers} people.

Here's {Number} best strategies to {Desired Outcome}:

(backed by {Source of Backing})

Application

Consider a popular figure in your field who has a widely accepted strategy or method, and break down their approach into simple steps, enhancing the credibility of your content by referencing their success and the backing of their strategies.

Now you have the templates I want you to generate 4 hooks, one from each of the templates above.

Use my next input text as the source content. Are you ready for my text?

ChatGPT Tweet Thread Hook Creator Prompt

You’ll get a response from ChatGPT like:

Please provide the text that you'd like me to use as the basis for creating these four Twitter thread hooks”.

Now paste in your blog post and watch the magic happen 🚀

…you’ll get some great opening tweet suggestions (as I did for next week’s newsletter about pricing strategies and AI):

Choose one, or ask ChatGPT for more options, then move on to step 2 to create the rest of the Thread.


Step 2 - Create the Thread Tweets

This is where the real magic happens.

It takes a series of 3 prompts in the same chat session:

Training promptcopy creation prompt formatting prompt.

The training prompt teaches ChatGPT about Twitter Threads creation, start a new chat and use the below prompt:

I want you to read the text below and learn how to write viral tweet threads.

### Text

__________________________________

Guide to Writing Engaging Twitter Threads

Keen on mastering the art of creating viral Twitter threads that generate an influx of leads, engage your audience, and expand your reach through retweets? You're at the right place.

Twitter, an incredible resource serves as a platform for writers to express their thoughts and network. Constructing Twitter threads that provide significant value is a potent strategy to harness the platform's vast user base.

That said, the skill of drafting compelling Twitter threads, which yield concrete benefits, shouldn't be underestimated. Striking a balance between art and science is essential when developing threads that captivate audiences and foster growth.

In the following sections, we will provide comprehensive details on creating a persuasive Twitter thread. We'll start by discussing the importance of mastering Twitter thread writing, then introduce the principles needed to craft your own engaging thread.

The Value of Mastering Twitter Thread Writing

Understanding Twitter threads necessitates a solid grasp of digital writing fundamentals. This process is analogous to learning a foreign language, where individuals use slang, distinctive words, or stress specific phrases.

Once you acquire the ability to "speak Twitter," you'll unlock immense viral potential. For instance, a user composed a thread that received five million views despite having only 9,000 followers. That's the power of resonance: if the content strikes a chord with users, the social platform will continually expose it to a larger audience.

Contrast this to posting a blog on your personal website. Here, there's no viral loop or algorithm to facilitate traction. You publish an article into the abyss and must promote it independently.

However, it's crucial to understand: simply crafting a Twitter thread doesn't guarantee virality. Whether it's Atomic Essays, Twitter posts, LinkedIn posts, Reddit posts, or Quora answers, the content you deliver is what matters. High-quality content can harness the algorithm to work in your favor.

Let's proceed to the specifics.

Crafting a Viral Twitter Thread: A Comprehensive Guide

Eager to learn Twitter thread creation? Here, we'll show that constructing the perfect Twitter thread is less daunting than it may seem.

Four key elements comprise a Twitter thread:

Lead-In Tweet: The first tweet, combining your headline and lead-in sentence, should pique the reader's interest and hint at the value they'll receive by perusing the rest of the thread.

Main Points: These form the crux of your post, situated between your lead-in and call to action (CTA). If your lead-in doesn't intrigue the reader, they'll likely skip the main points.

TL;DR Recap: This "too long didn’t read" segment serves as a concise summary of the entire thread, reinforcing the central points.

CTA: Prompt your reader to act. Having delivered valuable content, direct your readers to additional content or a lead capture page. Engage them further upon finishing the thread.

By the end, your thread should follow this structure.

Steps to Writing an Engaging Twitter Thread:

Step 1: Draft the Lead-In Tweet.

Your Lead-In Tweet should act like a condensed movie trailer, concisely conveying the thread's purpose, target audience, and value proposition. It should immediately captivate the reader, prompting them to expand and read your thread.

Step 2: Formulate the Main Points.

You've captured the reader's attention. Now, deliver what they came for. Leverage Atomic Essay formatting techniques to structure your main points, avoiding lengthy paragraphs and using bullet points for clarity and ease of reading.

Step 3: Provide a TL;DR Recap.

Your penultimate tweet should summarize your thread, allowing the reader to quickly digest the main points and increasing the likelihood they'll respond to your CTA.

Step 4: Conclude with a CTA.

Your final tweet should direct the reader's attention elsewhere. Make it simple for the reader to take the next step, guiding them to your best content, a product, or another thread, or even encouraging them to follow you.

More detail on the thread:

The tweet thread should be nine to 12 tweets long and should be in this format:

More detail on the first tweet:

The first tweet should be the hook that gets people to read the second tweet. The aim is to stop the scroll on Twitter and get them to read.

The first tweet can be in this format: problem, twist the knife, and then solution. For example, the first line could be the problem we're solving in the blog post, followed by a reason why people can't solve it. The third line should be: "Here is the solution," with a colon or three dots leading into the second tweet.

More detail on the second tweet:

The second tweet should reinforce what the reader is going to learn and provide actionable takeaways from reading. It could be a bullet point list of the main actions or a reinforcement of what they can learn from the first tweet. The end of that tweet should convey that they should read the whole thread because there's a golden nugget at the end that they definitely want to know.

More detail on tweets 3 to 9:

Tweets three to nine should tell the story of the blog post in an actionable way. Use the active voice and include actual content. Format them in an easy-to-read manner, such as using bullet points or broken lines of text instead of long paragraphs. At the end of each tweet, it's good to connect it to the next tweet, leaving it slightly open. This will encourage them to read the next tweet and continue scrolling down

The second to last tweet should be a summary, here is a template to use:

To learn {Topic}:

• Point 1

• Point 2

• Point 3

{etc etc for the rest of the points}

Final tweet, here is a template to use:

If you enjoyed these, click below to jump back to the top so you can:

• Bookmark it

• Retweet it to share with others

• Reply with your favorite {point from this tweet}

Then hit follow → @{Your Twitter Handle} for more threads on {Topics You Cover}

Now you're armed with the knowledge to write a compelling Twitter thread.

In summary, you've learned:

The structure of a well-organized Twitter thread.

How to compose and optimize a Twitter thread for digital readers.

How to open a tweet thread with a hook tweet.

The format of the thread to use and the ending 2 tweet types.

-----------

Now let me know when you've read it, (you don't need to give me a summary of what you learnt).

ChatGPT Tweet Thread Creator Training Prompt 1

Now you’ll get a message back from ChatGPT something like:

Warning - don’t just add your blog content next. You need to use this prompt:

Great


Now write a tweet thread using what you learnt above from the source material below.

But please: Use the exact format in the templates above for the second from last and last tweet.

Here is the source material:
[enter your blog content]

ChatGPT Tweet Thread Creator Copy Prompt 2

Here’s the top of the result I got for my pricing blog example:

You can see it needs some tidying, formatting and emojis removed, so we do that in the final formatting prompt:

Perfect. I want exactly the same as above but this time put each sentence on a new paragraph line, each new tweet separated with --------------------, no emojis and remove the 1/14 numbering or other Tweet numbering like Tweet 1, Tweet 2 etc. Ensuring it is in plain text no bold/underline etc

ChatGPT Tweet Thread Creator Formatting Prompt 3

The results look pretty good to me!

But - you can see the first Tweet above, the hook Tweet isn’t as good as the one I created in step 1.

So we put it all together…


Step 3 - Combining the Best Opening Tweet with the Thread

Now we choose the best opening Tweet from step 1 to the tweets created in step 2 to create the finished Twitter Thread:

Tweet Thread Created Using ChatGPT

It takes around 5 minutes to do this once you know the process.


Embrace the Power of AI for Content Repurposing

ChatGPT is improving the way we approach content creation and repurposing. A blog post can be turned into Tweets, Threads, and Linkedin updates all with the right prompts.

This means you can transform your content marketing strategy, reach a broader audience, and achieve better engagement on your social media platforms for very little extra work.

It's time to embrace the future of content repurposing with ChatGPT.

Don’t forget that our tyre-shoe craftsman in Uganda is a powerful reminder to embrace creativity, reuse what we have, and find value in unexpected places.

That’s a wrap! Don’t miss the next issue…if this newsletter is in your spam folder, please don't forget to move it to your primary inbox.

Doing so really helps ensure you don’t miss future issues.

Finally, if you got value from this email, please share the love and forward it to your friends.

Thanks for reading,

Tim

Tim O'Shea
Let's connect on Twitter, Linkedin or Instagram