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How to create blogposts from audio transcripts using AI
Tim O'Shea
May 23, 2023
Hi Friends 👋
Welcome to all the 422 new subscribers this week!
This week I’m covering a deep dive into using AI to create blog posts from audio transcripts.
Why you should care: Anyone can use AI to generate basic, cookie-cutter stuff. But AI's way more effective in helping you write about things you're really good at. Exceptional content attracts eyeballs from social and SEO.
How it works: Capture your ideas from video and audio. Use AI to create blog posts from this.
Also, in this issue:
Deep Dive: Creating Blogs From Audio & Video
AI Gold Nuggets: Get your own second brain
AI Marketing Round-Up: Where prompt genius hangout
HemmingwayGPT for writers
Creating Blogs From Audio & Video: 3 Systems Tested
If you want people to pay attention, you need to share your unique knowledge in your head or your business.
But if you just let AI write the blogs, you’ll end up with the same stuff everyone else has - fail.
As AI content creation takes over, using AI to unleash your mind will be huge.
Unique, useful, actionable content attracts readers.
That’s why what I'm focusing on in this deep dive.
I've tested three methods to turn videos and transcripts into blogs.
Content at Scale
Video Tap
My ChatGPT and Zapier Automation
I review each, and you’ll see get the inputs, outputs and costs.
The Source Transcript
I’m a huge fan of nurture marketing. I used this as the subject for my test blog.
To create the audio transcript, I simply dictated everything I know about nurture marketing into OtterAI.
Here’s the transcript that Otter created.
I then took this transcript and pushed it through the tools.
1. Content at Scale
Content at Scale is a paid service that takes an audio file, Youtube link, keyword, blog post or podcast and creates the blog automatically.
Here’s the result when I put through my nurture transcript (note I used a different input for this one):
It's notable and lengthy, split into sections. However, it's packed with fluff—good for SEO, perhaps, but a drain on the reader's time.
Creating a blog post cost around $30.
Would I use it again? No 👎
It doesn’t do what I’m looking for. The cost is too high at around $30 per blog post and a minimum spend of $250 a month.
2. Video Tap
Video Tap has a really easy-to-use interface and it’s simple to upload your video. It only accepts videos. So if you’ve only got an mp3 audio transcript, you need to convert it to mp4 before uploading it to Video Tap.
Here’s the result:
It took some time for Video Tap to create the blog.
The result was much shorter than the blog created by Content at Scale, but much better to read and more useful.
Think you would agree, with some basic editing, Video Tap produced something that could be useful and published.
You pay $1 per minute of audio file uploaded, so this output cost $26.
Would I use it again? Yes 👍
But if you could work out the ChatGPT prompts it used you could get the same results for a lower price.
3. My ChatGPT and Zapier Automation
I created an automation system that took a transcript and divided it into smaller chunks using Zapier and ChatGPT.
The automation took a Google Doc of the transcript and ran it through ChatGPT in chunks due to the size limitations of the ChatGPT model.
Here’s how the automation worked:
The automation used a tidy ChatGPT prompt via the API to tidy the transcript in chunks:
Please tidy up the transcript provided below by doing the following: Correct grammar and ensure the text makes sense.
Transcript: [transcript from OtterAI]
Then I manually took the tidied transcript through a series of prompts to create the final output in under 5 minutes:
Transform the transcript into a formal-sounding blog post. Use subheadings to organize the content and make it easier to navigate. Write short, easy-to-read sentences that are suitable for online reading. Example: Transform a sentence like "I'm going to tell you how to boost your sales" into "Discover the Secrets to Boosting Your Sales." Whilst writing the prompt make sure you consider SEO and include keywords which are relevant:
Thanks - rewrite with shorter sentences, shorter paragraphs. Use bullet point to get key concepts across. Use bold within the paragraphs to make key points stand out for scan readers. Use language that a 13 year will understand.
Like it, but restructure it with and use these sections:
What are marketing assets?
(including bullet points of all marketing assets)
Why are marketing assets important?
The Marketing Funnel: From Problem Unaware, To Vender Aware and Ready To Buy
Here’s the final result:
I’m pleased with it. With a little editing and consolidation of the 3 outputs, it is usable.
How about a diagram with this blog post?
I enabled the Show Me Plugin on ChatGPT and asked to create a diagram from the final blog. Nice easy addition!
My automation method took some manual steps but overall created a great output.
The main cost was the ChatGPT API usage charge of around $0.50 plus the Zapier subscription, which is cheap.
Would I use it again? Yes 👍
This could be a winning system with more automation and better prompts. I’m working on it!
AI Gold Nuggets
AI Marketing Roundup
Prompt heaven: Join the OpenAI Discord and go to the #prompt-library channel. You’ll find 100s of amazing prompts made by geniuses.
The Governance of Super Intelligence: Sam Altman says OpenAI plans to work with governments, hoping to avoid what happened with social media. eg A decade back, social media was just beginning, and now we struggle to control it and repair some of the damage done. With AI, they are aiming for a new path.
I created this “Hemmingway” writing ChatGTP prompt and use it all the time
Perhaps you've heard of the Hemmingway app. It's good at guiding writers to write simply and in an active voice, which is easier to read.
This 2-part prompt produces straightforward Hemmingway-style writing for you. (Just so you know, I put these two paragraphs through the prompt below!).
Act like a writer in the style of Hemmingway. As a reminder, this is Hemmingway's writing style: Clarity and Simplicity: Hemingway's writing is bold and clear, striving to ensure that the message stands out more than the prose. It's about getting your point across efficiently without letting your words become too dense or confusing. Brevity: Hemingway believed in cutting down on unnecessary words. His approach was often "less is more," which meant that concise sentences were favoured over longer, more complex ones. Readability: Hemingway's writing is often easy to understand, typically scoring at a lower grade level on the Automated Readability Index. This doesn't mean it is simplistic or only for children, but rather that it is accessible to a wide range of readers. Avoidance of Difficult Sentences: Hemingway discouraged sentences that are difficult to read. If sentences are too complex, they should be broken down into simpler ones. Limited Use of Adverbs: Hemingway recommended avoiding the excessive use of adverbs. He suggested that powerful verbs can often convey the message better. Use of Simple Words: Hemingway was known for his preference for simpler, more common words over complex or pompous language. Active Voice: Hemingway emphasized the use of active voice over passive voice. He believed active voice lends more confidence and directness to the writing. This writing style aims to make writing more engaging, understandable, and enjoyable for your readers. I now want you to rewrite some text in the style I've given above. Let me know when you are ready for the text.
Here's the text. Give me three outputs, the original and then 2 versions of your text with your edits bolded. Keep the meaning a point exactly the same. Only make edits that are needed. Use language a 13-year-old would understand.
Text:
[enter text]
That’s a wrap! Don’t miss the next issue…if this newsletter ends up in your spam folder, please don't forget to move it to your primary inbox.
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Thanks for reading,
Tim
