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AI Kills SEO. Long Live SEO
Tim O'Shea
January 02, 2024
Hi Friends 👋
Happy New Year! I hope you had a great break. 2024 will be the year AI finds its real use cases. We’re moving from exploring to using.
In this week’s email:
AI Kills SEO. Long Live SEO
Get more leads using AI - 4 spots left this month
Email outreach with ChatGPT
The AI dataset wars have begun
And more…
Let’s get started…
🚀 Business Owners: Need more leads?
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‘The Boost Academy’ helps you construct an offer for your ideal customers and generate more leads and sales.
Initial 1-2-1 session with me
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Use this plan for more leads
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4 spots left to join in January
The first session is free. Register your interest here:
AI Updates 🔗
🗞️ AI News
Prompt engineering best practices from OpenAI. If you are serious about getting better at prompting you must read this [Link]
The AI training content copyright wars have started. The New York Times sues Microsoft and OpenAI for 'billions' [Link]
Meanwhile, Axel Springer and OpenAI strike a real-time news deal for ChatGPT [Link]
MidJourney V6 is here and can replicate almost any animation style. To try the latest version add --v 6.0 to the end of your Midjourney prompt [Link]
Free keyword research using Google Gemini [Link]
🔨 Business Tools*
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*Partnership Content
💬 ChatGPT Marketing Prompts
Cold Email Personalisation Prompt:
Visit {Insert Website}
Tell me:
What does the company do?
What is their most recent news story?
What can I say about this company in a cold email to get their attention?
ChatGPT Article Image Prompt:
I want 5 written ideas for an image thumbnail for an article that will attract attention and click throughs. Using what ever psychological techniques you think are best. Optimise the image for click through. The title of the article is:
{Your Article Title Here}
Deep Dive
AI Kills SEO. Long Live SEO
ChatGPT is a year old and gets 1.5 billion visits each month. More and more people are using ChatGPT for search. ChatGPT uses Bing therefore as Google's search growth slows, Bing is getting more important.
Why It Matters
Search is one of the best traffic sources for business
Google search volumes are declining
Meanwhile, ChatGPT’s search volumes are exploding
However, AIs still need to go to the source of the information
We still need to find products and services. But we will buy in new ways, not using websites.
The Big Picture
AI will change how we interact with businesses. But it won’t take away the need for these businesses. AI can’t get a haircut or watch a film for you.
What can AI do? Let’s take a look at the “money” industries powered by Google Search:
E-Commerce, Publishing, Finance & Insurance, Professional Services, Automotive, Local Business, Travel, Restaurants & Food, Entertainment, Home Improvement, Health & Beauty
It’s easy to see how industries like Travel will be affected by AI.
Eg: booking a holiday? Say you want to go on a 4-day break to New York. The AI can find your flights and hotel, but you must still book via the website. Soon, the AI will link to the booking system and do it for you.
Being findable by AI is the most important thing.
What Trend Data is Telling Us
ChatGPT has fast adoption. ChatGPT had 1.5 billion visits in September 2023, 4.6% more than the previous month. At that rate, by the end of 2024, it will be 3 billion visits.
Google’s slow growth means more ads. Google search is growing at 10% per year so shareholder pressure will mean more space for ads.
My Insight: The Bottom Line
The world of search is changing, but ChatGPT still needs to source via search.
Bing powers ChatGPT search.
Key takeaway: Make sure you rank on Bing to get traffic from ChatGPT. Publish quality original content, with the assistance of AI, but not 100% created by AI to stand out in Bing.
All the best in 2024,
Tim
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