Why you should care about Marketing AI

Hi Friends 👋

Welcome to all the 489 new subscribers this week!

For those who have been with me longer, you may have noticed that I've changed brand from "Tim's Tips" to "The Boost”. I heard your feedback and changed course - thank you.

The new format is now weekly (with the odd break), with an AI /ChatGPT for marketing focus.

You’re busy.

So this email is designed for a 2-minute scan:

• Why you should care about Marketing AI

• AI gold nuggets

• AI marketing tools worth trying

• ChatGPT prompts I used to help create this post

Why you should care about Marketing AI

To grow your business you need eyeballs.

Look around you.

Everyone is on their phones, consuming content, Tik Tok, Youtube, Insta, Twitter, FB…

The eyeballs are on social media. And they love short-form videos.

The content creators that you have never heard of a year ago have audiences of hundreds of millions.

Like Mr Beast, a 24-year-old with the largest audience in the history of the human race.

Or Alex Hormozi who came from nowhere and you can’t miss his business info-educational videos on TikTok or YouTube Shorts.

Here’s the good news…

…you have not missed the game, if you start now.

Here’s why.

There are 7 billion people on the planet flocking to social media

Maybe there are only 100 million content creators - because it is hard.

Videos made by ordinary people get billions of views. You can beat the big brands or media outlets - they are disadvantaged. They move too slowly.

Heck, even my dog got 28,000 followers and 7,000,000 views in his first month on Tik Tok.

Whoever can create engaging content at scale will win this game.

But audience size doesn’t even matter, if you have 100 people following you that love your business, you’ve won.

So what the hell has that all got to do with AI?

AI levels the game for the small guy.

It gives you a marketing team you do not have to pay for.

Those with the best content creation machine will win, and AI is your free team of endless staff.

AI-Driven Content Production

What I'm trying to do in this newsletter is figure out which AI technologies we can leverage to emulate Alex Hormozi's success.

He reportedly spends $70,000 a month on content production—a sum most of us can't afford.

So, how can we use AI to streamline the process?

Your First Pass Solution

I suggest using AI to help get your ideas out of your head and into written form.

Here’s a video demonstrating how to turn spoken ideas into written content

In fact, I'm dictating this very blog post while driving my car using Otter.

Semi-Automating the Process

To automate the content creation process, we can use transcription tools like Otter.ai to convert voice to text.

Then we can take our transcription into ChatGPT and use prompts like “Tidy this transcript for grammar, spelling and readability” to tidy it up.

From there, we can use prompts to turn it into a blog post format and final editing.

Iterating and Improving: I’m continuously working on refining this process, to develop an automation system for ideation, content creation, and eventual posting on social media platforms.

Thank you for coming with me on the journey.

AI Gold Nuggets

• Meme creation using AI

• How to overcome the ChatGPT Limit

• Marketing Psychology

AI Marketing Tools Roundup

I’ve used all these and will continue to use them:

1. Omnia: An Auto GPT in the browser. What does that mean? It means you get this AI to do tasks for you called agents. Agents can do things like search the web. Not super helpful yet, but it gives you insight into how AutoGPT agents will work.

2. Content Checking AI: This helps ensure your content isn't flagged as AI-generated for SEO. I believe that using AI to share unique knowledge rather than filling search engines with generic content is the best way to use AI for SEO.
   

3. Opus: A tool that creates short-form videos from Youtube clips. It is good enough for a quick video, but to make good short-form it still needs a final edit.
   

4. Otter.ai: A note-taking service that creates transcriptions. Can be connected to Zoom to transcribe meetings.
   

5. SuperMeme: An AI-powered meme generator for quick and easy meme creation. I used to create this Twitter ad, how some of you found me. The cost per new subscriber using this ad is as low as $0.50 worldwide and $1.5 in the US & UK.

6. Bing Chat: Offers access to GPT-4 if you haven't paid for it or have run out, of credits. As you know GPT-4 is a significant improvement over GPT-3.5.

ChatGPT prompts I used to help create this newsletter

That’s a wrap! Don’t miss the next issue…if this newsletter ends up in your spam folder, please don't forget to move it to your primary inbox.

Doing so really helps ensure you don’t miss future issues.

Thanks for reading,

Tim

Tim O'Shea
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