Stripe's Unscalable Secret

What do Stripe and Airbnb have in common apart from being worth billions?

They both used unscalable growth tactics.

Stripe founder Patrick Collison took customers' laptops and installed Stripe while customers watched over his shoulder.

Airbnb's founders, Brian Chesky and Joe Gebbia, visited potential hosts in New York to encourage them to list their properties. They personally took professional photos of the properties.

Neither of these activities was scalable.

Yet these businesses all scaled to billions.

Because when you find something unscalable that generates leads and makes you money, you sure as hell work out how to scale it.

I call these “Unscalable Lead Magnets.” Let me explain… imagine this:

You’re thinking about renting out your house when an email from a company like Airbnb lands in your inbox:

“I’ll come over to your house and take professional photos for you to use for all your marketing, for free.”

You're going to reply saying yes.

“Unscalable Lead Magnets” = something of high value that is given away to attract your ideal customers.

Because “Unscalable Lead Magnets” are so irresistible, your target customers have to say yes.

But most business owners are too busy or too stressed to consider ideas for “Unscalable Lead Magnets.”

It seems impossible to dream them up.

That’s why I created the workshop “Unscalable Lead Magnets,” where I show you exactly how to create them.

Complete with ChatGPT prompts that will assist in brainstorming what your unscalable lead magnet could be.

So you can get help to create a killer “Unscalable Lead Magnet” to step up your growth. Without spending $$$$ on marketing agencies.

You can access this workshop recording and prompts for less than you think.

Reply “Stripe” and I’ll send over the payment link where you’ll get immediate access.

Best,
Tim