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In this week’s email:

• Stop using AI to create generic content - do this instead.

• Finally, an AI video tool that is worth paying for.

• Serious about growing your business with the help of AI? TheBoost Academy is coming soon. Join the waitlist.

• And more…

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AI for Marketing Links

🛠️ AI Tools

Winter Garden uses Runway Gen-2 for AI-generated comedy videos. Soon we will all be able to create movies; I’m looking forward to that [Link]


💬 ChatGPT

How to use ChatGPT to get answers from your own knowledge base. Using ChatGPT plugins I create a knowledge base that allows me to ask which prompt to use from the Magic Marketing Toolkit - [Link]

🚀 Serious about growing your business? Read this…

I've helped many businesses grow using simple, repeatable processes. My growth system has 3 pillars. Building marketing assets, finding acquisition channels and nurturing your audiences. Finding channels involves testing multiple channels, identifying a successful one, and then doubling down. Now, with AI, these strategies can be executed with fewer resources. That's why I'm launching TheBoost Academy to guide you in this journey. Want to double your business within 12-24 months? Sign up for our waitlist here: [Link]

Deep Dive

Stop using AI to create generic content - do this instead

This week I’m covering the prompts I used to create InterviewerGPT, the AI interview-to-article tool, so you can do this yourself within ChatGPT.

Why you should care: This technique creates engaging content without you being an experienced writer. But it uses your ideas and the knowledge gained via an interview to produce something unique to you.

What you need to know: Thousands of AI tools are popping up that are built on ChatGPT. But if you know the prompts, you don’t need to pay for the other tools, just ChatGPT’s $20 monthly. And you’ll become better at writing prompts.

On with the story…

Stuck in a car at a level crossing between two warriors pointing grenade launchers at each other, I felt like I was in a scene from a film.

Years ago, I worked for a medical aid agency in Tajikistan, post-civil war.

Whilst there, I got the news that my girlfriend was pregnant, I thought it prudent to return home.

I was making my way into Dushanbe airport - an 'airport' in the loosest sense of the word - when this incident occurred.

Tajikistan always had scuffles going on. In 1998-1999, there was a government, but the region was controlled by different commanders from various factions - mafia, local commanders, government or Russian troops. The country was divided into different zones, with infighting in various places for control.

On my way to the airport, the main road was blocked by trolleybuses, so we took the back streets. Something was obviously happening, but I didn't know what. As we drove across a level crossing, two cars pulled up on either side, both with blacked-out windows. Out of one car emerged a formidable Afghan fighter from the Northern Alliance. He was a kind of a Rambo’esk character, covered head to toe in ammunition and weapons. He popped open the boot of his car and pulled out a grenade launcher, pointing it straight at us, but the actual target was on the other side of the road. There was another black car; this time, some mafia-looking type popped his trunk and reached for his weapon.

It was one of those moments where you think, "I'm in the wrong place at the wrong time."

I should be going home to my pregnant partner, but here I am, about to get caught in grenade launcher crossfire.

What does this have to do with copywriting?

Well, actually, a lot.

You can never go wrong if you incorporate a story into your copy.

The reason for this stems back to communication long before words were written down.

Information was passed through storytelling around the fire, and we are still very much attuned to listening to stories because we know we're receiving helpful information.

People resonate with stories.

I’ve taken many copywriting courses over the years and had the chance to learn from masters and see how they think. It became clear that selling anything via copy requires time, training, effort, and even a bit of obsession. Plus, one more thing - a story.

My quest now is to see if a language learning model like ChatGPT can do some of this sales copywriting for us. I'm going to explore my tests and experiences with copywriting using ChatGPT. At the end of the post, I'll return to the level crossing and tell you what happened.

Using ChatGPT to find your stories

If you ask ChatGPT to write you a story, it does it fairly well, but the stories are not compelling because we know they are made up.

Personal stories people tell are compelling because they are not made up (we hope).

The thing is, ChatGPT doesn't know your stories. Only you know your stories.

But you'll look at me blankly if I ask you to tell me a story.

Things change if I ask you this…

Could you share a moment of extreme happiness in your life? What happened?

Immediately your brain knows where to look, it goes into retrieval mode. You can’t stop it.

I already know I didn’t think of this question. I got ChatGPT to ask me:

ChatGPT then went on to ask me:

1. Can you recall an experience in your childhood that had a profound impact on

2. Have there been any significant turning points in your life that have shaped who you are today?

3. Can you describe a time when you faced a major challenge and how you overcame it?

4. Is there any place you've traveled to that left a lasting impression on you? What made it memorable?

5. Can you tell me about an unexpected encounter with someone that changed your perspective on life?

6. Have there been any people who greatly influenced you? How did they do so?

7. Could you share a moment of extreme happiness in your life? What happened?

8. Can you remember a time when you had to make a difficult decision? How did you handle it?

9. Do you have a hobby or pastime that you are particularly passionate about? How did you get into it?

10. Have there been moments in your life where you felt you've really made a difference? Could you share one?

11. What's the most adventurous thing you've ever done?

12. Can you describe a time when you faced a major fear?

13. Have you ever had a moment of realization that led to personal growth? What was it?

14. Is there a book or film that has greatly affected your way of thinking?

15. Can you tell me about a time when you achieved something you never thought you could?

I bet your mind is already trying to answer those stories, but come back to me here…

Forty-five minutes of dictating answers later, I have pages and pages of my personal stories documented. And it was fun.

With these stories, I can create articles, blogs, ads, Tweets, Linkedin updates very easily.

No prizes to guess where the start of this post came from!

Setting up ChatGPT to extract your knowledge

As with our stories, we also find writing about things we know hard.

But if someone interviews us, or we talk to a friend all our knowledge comes out automatically.

So I built InterviewerGPT. You give InterviewerGPT an article subject, and it then interviews you about that subject. Once it’s done enough questioning, it then writes an article from your ideas.

Here’s how it works.

1. It asks you a series of questions about your chosen subject.

2. You answer these via a chat-based interview.

3. When you want ChatGPT to write the blog post, you enter “write the blog”

4. The blog is written using your answers PLUS a sample of your writing, so ChatGPT emulates your writing style.

It works so well I want to share the prompt with you, so you can share your knowledge.

Here’s the ChatGPT prompt. I encourage you to try this out.

You just need to give it the subject you know about and a sample of your best story or use someone else’s story for style and tone emulation.

It’s fun and works well if you dictate the answers using the built-in tools with your phone or PC.

Stuck on subject ideas? 

You're wrong if you think you have no stories to tell or unique knowledge.

Try this “hidden gem” prompt, then tell me if I am wrong:

The output brought out my old student job and made me smile.

The Key Takeaway For Your Personal and Business Growth

ChatGPT’s limiting factor is your imagination. We’ve never had such a tool to use before, so we just don’t know what to ask it to do. It’s like giving an iPhone to a caveman.

So just ask it everything.

More than ever, the key to growth isn’t getting the right answer but learning to ask the right question.

Finally, back to the level crossing in Tajikistan. Our driver, a man who had lived through the war, seemed unfazed. In that critical moment, he calmly turned the car sideways onto the rail tracks, and we bumped down the tracks, exited off into some back streets, and got away from the situation. I managed to get home to my pregnant partner, and we happily welcomed our baby son, Jack, into the world.

(P.S. Open loops, or unfinished stories, are a copywriting technique to help readers reach the end. Ask ChatGPT to use them in your stories)

That’s a wrap!

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Thanks for reading,

Tim

Tim O'Shea
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