Deep Dive

Attract More Leads than Ever Before with the Ingenious Lead Magnet Creator GPT

Why you should care: A Lead Magnet is a free resource you offer to prospects in exchange for their contact details. A great Lead Magnet provides a steady stream of qualified leads for your business. As you give away value for free, you build up a list of prospects, and they naturally build trust in you.

What you need to know: Lead Magnet idea creation is a creative task that requires experience, so it is hard to get one that works well. But with this GPT anyone can now create multiple lead magnet ideas in minutes.

On with the story…

6 years ago I bought a software as a service (SAAS) company. By upgrading its sales and marketing, we grew it 10x.

This SAAS business sold accountancy software to local government.

Our initial marketing approach was to sell our software with direct sales offers - eg just selling our product.

This approach worked to a degree.

However, the direct sales offer only resonated with people who had an immediate problem.

Which was why our sales were seasonal around financial year-end.

So, we decided to try different types of lead magnets to build our list of prospects throughout the year.

We ran educational webinars and offered free resources like budgeting templates.

The most effective Lead Magnet was our free local government conference.

The results were incredible.

It was far easier with our cold outreach to get people to sign up for free high-value webinars and conferences.

And once they were on the webinar, we didn't have to convince them of anything. We just had to teach them, which demonstrated our knowledge and helped us build credibility.

In fact, in our training webinars, we would spend 99% of the time training and just 1% of the time selling.

So when presenting our solution, which was normally a shortcut to what we had covered in the webinar, there was always lots of interest.

We discovered that selling to people we had helped first worked best.

Our lead volumes rocketed, and so did our sales conversion.

The new lead magnets unlocked the tenfold growth of the business.

However, the term lead magnet is kind of confusing.

I prefer to think about it like this….

…How you can offer something so valuable to your prospects that they normally pay for it?

…Something so attractive they would feel stupid for not accepting it?

A lead magnet with huge value makes every marketing channel work.

Because even a cold email is forgiven by the recipient if the value you deliver is off the charts.

The hard thing is coming up with lead magnet ideas that attract.

To help you recognise a fantastic lead magnet idea, ask yourself five questions:

1. Did it make me gasp when I first saw it?
2. Do I wish I had thought of it myself?
3. Is it unique?
4. Does it fit the strategy to perfection?
5. Could it be used for 30 years?

Of course, long-term readers know I try to offer an AI solution to help solve marketing problems.

So, I’ve put together the Lead Magnet Creator GPT.

Lead Magnet Creator GPT

How to use the Lead Magnet Creator:

1. Go to the Lead Magnet Creator in ChatGPT and hit “Get Started.”

2. Then, answer the questions about your business, your ideal customers and their pain points

3. Brainstorm and chat about the lead magnet ideas created

Here’s an example output for a fictional garden furniture e-commerce business company:

Those are pretty good outputs, considering it took zero creativity from me.

From here, interaction and brainstorming within the same chat yields better outputs.

You can also just prompt ChatGPT to brainstorm ideas, too…

2 ChatGPT Prompts for Lead Magnet Creation

You can use ChatGPT to brainstorm ideas:

Follow up with this prompt:

Here are my results using a manufacturing company as an example.

Many tech businesses are built with just one great lead magnet.

Making it a powerful attraction asset to use within your business.

Now, with ChatGPT and the Lead Magnet Creator GPT, you can easily create and test different ideas to find one that unlocks your growth.

Tim O'Shea
​Let's connect on Twitter, Linkedin or Instagram