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Hi Friends 👋

With Google launching Gemini Ultra, I predict that by 2024, AI will be widely recognized as surpassing the average human in intelligence.

It’s been a big week for AI news, in this email:

• Deep dive: Attract more leads than ever before with the ingenious Lead Magnet Creator GPT

• Gemini, Google’s ChatGPT competitor has launched

• Video: Understand how Reinforcement (Machine) Learning works

• Find your best ads, without wasting your budget

• How to access Elon’s X Grok AI

• And more…

Let’s get started…

*Partnership Content

Find your winning ads before you spend a cent on advertising 💸

Imagine if instead of spending that precious ad budget on A/B testing, you would know which creatives perform the best before launching the campaign.

That’s exactly what Predict does.

Predict is an AI tool that anticipates how customers will respond to your creatives, both images & videos.

With Predict, you can:

🎯 Run immediate A/B tests: compare images against each other & industry benchmarks.

🎯 Boost brand recall: measure how likely your brand will be remembered.

🎯 Increase ad memorability: pre-test creatives & launch only the best performers.

Make the move from intuition to insight.

AI 🔗

🗞️ AI Technology News

Google’s new ChatGPT competitor, Gemini, has launched. Here are the things you need to know:

• There are three models, from most powerful to least: Ultra, Pro and Nano

• Pro is available inside Bard for everyone to try

• Pro is at the GPT 3.5 level and is natively multi-modal, meaning one model does audio, video, code, and text.

• Google sneakily edited its launch video and made Gemini look better than it is

• Google’s testing shows the powerful Ultra model scored higher than GPT4 on nearly all measures. It’s not available to the public until next year

• Google DeepMind Research Scientists use Gemini to read, understand and filter 200,000 scientific papers to extract academic information

I’ve tested Gemini Pro in Bard and have not been impressed. But the good news is that other LLMs are catching OpenAI, and competition is good for innovation. So expect more great new LLMs AIs in 2024.

Grok is now live for US Premium+ subscribers [Link]

PIKA launched idea-to-video, and the videos look amazing [Link]

Meta just launched Imagine (US users only), their first AI image generator [Link]

Reinforcement Learning is a machine that learns by interacting with its environment, and this video is a great representation of how [Link]

A new AI from Google Deepmind called GNoME has led to a major discovery in materials science, finding over 380,000 new stable crystal structures. GNoME uses a specialized deep-learning algorithm to identify new materials.

This is big news because:

• GNoME found 52,000 new layered compounds similar to graphene that could enable advances in electronics and superconductors — previously only ~1,000 such materials had been identified

• 528 new lithium-ion conductors discovered, the types which could improve batteries

• Previous trial-and-error efforts for materials discovery have been blown away by GNoME, demonstrating AI's ability in materials discovery

• Researchers say this is just the beginning - continued AI development is expected to uncover more new materials needed for clean energy tech, quantum computing, EV batteries, and other future applications.

The study provides evidence that AI can unblock major bottlenecks in technology development [Link]

🚀 The Boost GPTs

Hook Creator GPT: Create hooks in seconds [Link]

Deep Dive

Attract More Leads than Ever Before with the Ingenious Lead Magnet Creator GPT

Why you should care: A Lead Magnet is a free resource you offer to prospects in exchange for their contact details. A great Lead Magnet provides a steady stream of qualified leads for your business. As you give away value for free, you build up a list of prospects, and they naturally build trust in you.

What you need to know: Lead Magnet idea creation is a creative task that requires experience, so it is hard to get one that works well. But with this GPT anyone can now create multiple lead magnet ideas in minutes.

On with the story…

6 years ago I bought a software as a service (SAAS) company. By upgrading its sales and marketing, we grew it 10x.

This SAAS business sold accountancy software to local government.

Our initial marketing approach was to sell our software with direct sales offers - eg just selling our product.

This approach worked to a degree.

However, the direct sales offer only resonated with people who had an immediate problem.

Which was why our sales were seasonal around financial year-end.

So, we decided to try different types of lead magnets to build our list of prospects throughout the year.

We ran educational webinars and offered free resources like budgeting templates.

The most effective Lead Magnet was our free local government conference.

The results were incredible.

It was far easier with our cold outreach to get people to sign up for free high-value webinars and conferences.

And once they were on the webinar, we didn't have to convince them of anything. We just had to teach them, which demonstrated our knowledge and helped us build credibility.

In fact, in our training webinars, we would spend 99% of the time training and just 1% of the time selling.

So when presenting our solution, which was normally a shortcut to what we had covered in the webinar, there was always lots of interest.

We discovered that selling to people we had helped first worked best.

Our lead volumes rocketed, and so did our sales conversion.

The new lead magnets unlocked the tenfold growth of the business.

However, the term lead magnet is kind of confusing.

I prefer to think about it like this….

…How you can offer something so valuable to your prospects that they normally pay for it?

…Something so attractive they would feel stupid for not accepting it?

A lead magnet with huge value makes every marketing channel work.

Because even a cold email is forgiven by the recipient if the value you deliver is off the charts.

The hard thing is coming up with lead magnet ideas that attract.

To help you recognise a fantastic lead magnet idea, ask yourself five questions:

1. Did it make me gasp when I first saw it?
2. Do I wish I had thought of it myself?
3. Is it unique?
4. Does it fit the strategy to perfection?
5. Could it be used for 30 years?

Of course, long-term readers know I try to offer an AI solution to help solve marketing problems.

So, I’ve put together the Lead Magnet Creator GPT.

Lead Magnet Creator GPT

How to use the Lead Magnet Creator:

1. Go to the Lead Magnet Creator in ChatGPT and hit “Get Started.”

2. Then, answer the questions about your business, your ideal customers and their pain points

3. Brainstorm and chat about the lead magnet ideas created

Here’s an example output for a fictional garden furniture e-commerce business company:

Those are pretty good outputs, considering it took zero creativity from me.

From here, interaction and brainstorming within the same chat yields better outputs.

You can also just prompt ChatGPT to brainstorm ideas, too…

2 ChatGPT Prompts for Lead Magnet Creation

You can use ChatGPT to brainstorm ideas:

Follow up with this prompt:

Here are my results using a manufacturing company as an example.

Many tech businesses are built with just one great lead magnet.

Making it a powerful attraction asset to use within your business.

Now, with ChatGPT and the Lead Magnet Creator GPT, you can easily create and test different ideas to find one that unlocks your growth.

If you enjoyed today's issue please do reply (it helps with deliverability). If you didn't you can unsubscribe at the bottom.

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Thanks for reading,

Tim

PS. Want me to help your business grow through AI-powered marketing? Drop me an email at [email protected]. (My first client saved over 30,000 hours on their first project).

Tim O'Shea
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